South India Retail Expo

 Influencer marketing is a type of affiliate marketing where businesses collaborate with individuals who have a large and engaged following on social media. These influencers promote products to their audience, often through sponsored posts, product reviews, or brand endorsements. Influencers can provide businesses with access to a highly targeted and engaged audience. 8. Online Public Relations (PR) Digital PR focuses on building a positive online reputation and managing a brand’s presence on digital platforms. This includes engaging with online journalists, bloggers, and influencers, managing reviews and feedback, and generating media coverage. A strong digital PR strategy helps businesses enhance their credibility, authority, and trustworthiness.